For immediate release | 23 November 2016
On Tuesday, November 22nd, 2016, in the nation’s capital and among tourism industry leaders from across the province, the team from Headwaters Tourism was proud, honoured, and humbled to represent the businesses of #realheadwaters as they accepted awards in three categories at the 2016 Ontario Tourism Awards of Excellence ceremony.
Headwaters Tourism, the small Ontario destination marketing organization representing Dufferin County and the Towns of Caledon, Erin, Mono and Shelburne won honours in the following categories:

Tourism Marketing Campaign Under $25K
for the Headwaters: Where Ontario Gets Real brand launch
Tourism Print Collateral Award
for the Headwaters 2015 Four-Season Visitors’ Guide

Tourism Innovator of the Year

for the Headwaters Parade of Horses
The Ontario Tourism Awards of Excellence are presented annually to celebrate excellence and are an opportunity to recognize those who have made significant contributions to Ontario’s tourism industry.
“Being recognized at this level, among hundreds of tourism industry leaders, is indeed an honour, and perhaps more importantly recognizes the exceptional work being done to make Headwaters Ontario’s premier rural tourism destination” said Stacey Coupland, Headwaters Board Chair. “People now know who we are and all the exceptional offerings in the region.”
This recognition is testament to the passion and commitment of so many people including the Headwaters Tourism Board of Directors and staff, the creative team at Touchwood Design, the Headwaters Equine Leadership Group, and perhaps most importantly the businesses and tourism operators that are the embodiment of the brand promise of the region, and who everyday showcase the best of Where Ontario Gets Real.
Headwaters was also showcased in two other categories, with area businesses/partners being recognized as finalists in the following categories:
  • Travel Media Photography Award –  John Church (cover photography for Headwaters 2015 Glow, Snow & Go Guide)
  • Ontario Culinary Tourism Event of the Year – Spirit Tree Estate Cidery’s Family Day Wassailing Festival
No doubt the tourism industry now recognizes Headwaters as one of the province’s premier tourism destinations, and as the ceremony concluded, the evening’s master of ceremonies Heather Hiscox from CBC News Network, suggested that the industry continue celebrating at the awards after-party “otherwise known as the Headwaters Hoedown”.
Headwaters Tourism will be back in Ottawa on November 30th for the Canadian Tourism Awards in Gatineau, Quebec on November 30, 2016 where they are a finalist for Marketing Campaign of the Year and Tourism Innovator of the Year.


For further information please contact:

Michele Harris, Executive Director, Headwaters Tourism

Office: 519.942.0314 | 800.332.9744 – extension 201
Cell:  519.215.2771

[email protected]