By: Declan Kenny
Ever since Northern Transit & Sports Venue Advertising opened in 2016 with a focus on advertising in Northern Ontario they have made it their pledge to deliver the best advertising to clients at affordable prices. Since 2022, they have begun expansion to Orangeville to deliver advertising throughout the town on Orangeville Transit buses and bus shelters throughout the town.
Director of Northern Transit, Blaine Smith says that the goal of Northern Transit is to, “serve the clientele of the town of Orangeville by offering effective and cost effective outdoor advertising on buses and transit shelters.” Smith said the primary goal for Orangeville is to provide effective outdoor advertising to each and every bus and bus shelter.
“Our signs are getting the views of tens of thousands of consumers per day.”
Blaine Smith says that Northern Transit has already made a mark in the community by partnering with various organizations in the community saying, “We have partnered with the Dufferin Board of Trade and we’re getting involved in the golf tournament you have here.” He also said that Northern Transit has partnered with the Terry Fox Foundation to provide complimentary advertising. He continued, “Since it’s only our second year here we’re looking at making many more contacts and partners here moving forward.” Smith said that he hopes the community can support Northern Transit by choosing them for their advertising saying, “Our signs are getting the views of tens of thousands of consumers per day.” He mentioned that Broadway gets the traffic of about 20,000 vehicles per day and says getting a sign on a high traffic road such as Broadway could lead to success for businesses that choose Northern Transit.
Northern Transit’s pitch to potential customers is simply, “We like to over deliver.” Smith says that Northern Transit also uses social media to promote their various signs around town, which brings in countless additional customers free of charge to those choosing to advertise with them. Northern Transit also ensures that customers are paying affordable costs when choosing them. Smith says, “We’re keeping our prices as low as we can, because we know that businesses don’t have a big budget to spend on advertising,” something he said he knows is very important to business owners, citing the hardships of COVID-19 on businesses in the past years.
“This community is a beautiful community to walk and drive around in and we look forward to working more with the town.”
Smith said that the best part about operating out of Dufferin County and Orangeville is the people. He says, “The people are very friendly, they’re business-like, they expect results when they spend money.” He continued, “This community is a beautiful community to walk and drive around in and we look forward to working more with the town.” Smith said that B-level markets like Orangeville and the markets Northern Transit has established itself in such as North Bay, Sudbury and Sault Ste. Marie fit well with the network they have between other agencies. He says, “companies such as Mucho Burrito, Terry Fox Foundation will buy advertising across Ontario and because of our networking we can bring those types of ads to Orangeville.”
Blaine Smith says the one thing he looks forward to is Northern Transit growing their business along with the Town of Orangeville here along with new opportunities, such as transit expansion. He wants the community to know that they are as local as they can be, saying they use local businesses such as Mono Arts & Graphics for their printing.
If you want to learn more about Northern Transit & Sports Venue Advertising, you can visit their website: ntaaa.ca.