Taking the time to thoroughly research the market can have a big impact on the success of your venture. This workshop will provide training on the P-Census tool for businesses at all stages and help you make better market planning and location decisions. Participants will learn how to use consumer expenditure data to evaluate locations, find markets, and get to know customers. Anne Dorsey, Lead Research Mentor at the Henry Bernick Entrepreneurship Centre will be on hand to demonstrate the P-Census software and show entrepreneurs how to gain useful market intelligence. Participants will also learn how to use their findings to create an effective marketing plan.
The Dufferin Board of Trade offers many educational and networking opportunities to help you build your business skills, increase your connections, and gain exposure for your business.