An effective content marketing strategy focuses on creating valuable, relevant and consistent content for your customers. Search engine optimization (SEO) and social media are two key tools that can help your business distribute content while engaging with your audience and building your brand. But how do you know if it’s working? Kellie Anderson, Digital Marketing Specialist at Treefrog Inc. will explain why content should be the focus of your digital marketing strategy. She will share insights to help you enhance your SEO and social media efforts and discuss effective ways to measure and improve your results.
The Dufferin Board of Trade offers many educational and networking opportunities to help you build your business skills, increase your connections, and gain exposure for your business.