Dufferin Board of Trade has received funding to help support the businesses that support tourism in Dufferin County. The project that will allow businesses to identify in certain categories that appeal to locals and visitors’ areas of interest, receive any necessary coaching in these areas, and then benefit from the extensive advertising campaign to attract tourists from outside our area to Dufferin.

Through this new project, called the Dufferin Tourism Trails, local businesses will have the opportunity to self-identify in four categories and participate in coaching sessions on five additional categories on important topics our local tourism operators need to stay relevant, compliant, and in-demand. Participating businesses will benefit from our videography and advertising campaigns and see increased traffic on their websites and through their doors.

Trail categories have been carefully created for tourism ready businesses in the region. The categories represent selected target markets with proven spending potential that will benefit the local economy. The tourism sector is vital to the economy and jobs in Dufferin. Statistics within the travel market have identified opportunities for local businesses post-pandemic in the tourism sector to impact the local economy.
To promote their top-level services and experiences for visitors, with a commitment to the principals and values of their customers, a network of virtual trails across Dufferin will highlight businesses in nine specific categories: Live + Work Local, Black-Owned, Women-Owned, Pet-Friendly, LGBTQ+ Safe Spaces, Environmentally Responsible, Socially Responsible, Accessible, and Tourism Attraction. The businesses highlighted on the Trails will receive coaching, in certain categories, recognition for their demonstrated commitment to the values of the category, and be part of a promotional program to help local tourism business thrive in our region.

The Trails and the businesses on them will be extensively celebrated and promoted within our community and nearby regions. To learn more about the Dufferin Board of Trade’s Dufferin Tourism Trails project, visit https://dufferinbot.ca/tourism/ .

“The Dufferin Board of Trade (DBOT) is a non-profit community-building organization dedicated to helping local businesses thrive. We recognize that the tourism sector has had an incredibly challenging few years, and we are very excited to launch this new initiative to help us support the businesses that support tourism in Dufferin County” – Diana Morris, Executive Director, Dufferin Board of Trade


Quick facts
The Dufferin Board of Trade (or DBOT) is a community-building organization supporting businesses in Dufferin County for well over a century. We make the community better by helping local business thrive. When local businesses are succeeding the local economy flourishes and businesses can better support local charities, events, and their employees. We support and empower local business by: Connecting businesses with each other and with the resources they need; Advocating for business needs; Encouraging consumers to support local; and Saving businesses money.